This project required the student to design a series of printed and digital marketing pieces for a brand. Good communications, strong tag line, typographic and strong visual hierarchy were important in communicating a message.
We live incredible days marked by fundamental shifts in the way we purchase, consume and inform our decisions. Printed materials are still very present for a brand but the recent innovative software technology and infrastructure have changed to more digital marketing communications pieces. Online marketing provide valuable sales offers, last minute deals and other promotional messages to millions of Canadians.